Matomo, formerly known as Piwik, is a free and open source web analytics application developed by a team of international developers. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels. It tracks online visits to one or more websites and displays reports on these visits for analysis. In 2018 Matomo was used by almost 1.5 M websites which is 1.3% of all websites n over 190 countries. Matomo values privacy protection, 100% data ownership and no data sampling.
Cloud and on-premise
It comes with two different hosting options – cloud and on-premise.
Data updated: July 2021
Pricing
Pricing: from 19€
Pricing model: CPM based
Free / trial option: yes
Company
Vendor: InnoCraft
Founded: 2007
Origin: New Zealand
License: Open Source GNU GPL v3
Website: matomo.org
Training
Documentation online
Live / Online
In person
Score
Current product score: 8.9
Sales
Key Features
| Campaign Management | Yes | |
| Conversion Tracking | Yes | |
| Form Analytics | Yes | |
| Goal Tracking | Yes | |
| Keyword Tracking | Yes | |
| Multiple Site Management | Yes | |
| Pageview Tracking | Yes | |
| Referral Source Tracking | Yes | |
| Site Search Tracking | Yes | |
| Time on Site Tracking | Yes | |
| Ecommerce Tracking | Yes | |
| User Interaction Tracking | Yes | |
| A/B Testing | Yes | |
| Channel Attribution | Yes | |
| Customer Journey Mapping | Yes | |
| Dashboard | Yes | |
| Performance Metrics | Yes | |
| ROI Tracking | Yes | |
| Social Media Metrics | Yes | |
| Heatmaps | Yes | |
| Funnel Analysis | Yes | |
| Multi Attribution | Yes | |
| No data sampling / 100% tracked | Yes | |
| Dimensions | Yes | |
| Split Testing | Yes | |
| Statistical Relevance Analysis | Yes | |
| Test Scheduling | Yes | |
| Key Performance Indicators | Yes | |
| Visual Analytics | Yes | |
| First-party cookies by default | Yes | |
| Media performance | Yes | |
| API | Yes | |
| Client ID | Yes | |
| Real time | Yes | |
| Unlimited scale | No | |
| Individual level intelligence | Yes | |
| Accuracy | High | Accurate, reliable visitor data and analysis with absolutely no sampling |
| Cross-channel insights | Available | |
| Segments | Yes |
Privacy and security
| 100% Data Ownership | Yes | |
| Bult opt-out mechanism | Yes | |
| Data anonymisation techniques | Yes | |
| Delete visitor data when requested | Yes | |
| IP anonymization | Yes | |
| Respect DoNotTrack setting | Yes | |
| Disable of Visits Log and Visitor Profile | Yes | |
| GDPR / consent manager | Yes | |
| Data is stored in the EU (cloud) | Yes | |
| Data export restrictions on request | Yes | |
| GDPR compliant (EU) | Yes | |
| HIPAA compliant (health) | Yes | |
| CCPA compliant (California) | Yes | |
| PECR compliant (EU) | Yes | |
| CNIL compliant (France) | Yes |
Strenghts / Weaknesses
| Strenghts | Weaknesses |
| Open source | In fact it's difficult to find cons. in matomo |
| 100% data ownership | |
| 100% tracked PV and events | |
| 1st party cookie based | |
| Customer journey analysis | |
| Good replacement for Google Analytics |
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