With Salesforce CDP you can create a unified customer profile across all touchpoints by connecting identities, data, marketing journeys, privacy management, and more with a single source of truth.Reconcile identities through a common ID using advanced resolution capabilities that link data, like fuzzy matching, to build unified profiles.
Identity resolution
Create a unified customer profile across all touchpoints by connecting identities, data, marketing journeys, privacy management, and more with a single source of truth.
Data updated: May 2021
Pricing
Pricing: starting from 12500 USD /month
Pricing model: Paid
Free / trial option: no
Check price
Company
salesforce.com Inc.
Founded: 1999
Origin: CA, USA
License: proprietary license
Website: salesforce.com
Phone: 1-415-901-7000
415 Mission Street 3rd Floor San Francisco, CA 94105 United States
Training
Documentation
Live / Online
In person
Score
Current product score: 6.5
Sales
Key Features
| Data onboarding | Yes | Bring in attribute and transaction data from any source using connectors, ETL, or API and JavaScript integrations. Also, get actionable data directly from your customers via personalized surveys. |
| Identity graph | Yes | Reconcile identities through a common ID using advanced resolution capabilities that link data, like fuzzy matching, to build unified profiles. |
| Audience insights | Yes | |
| Audience creation | Yes | Manage all your segmentation and targeting efforts from one central, user-friendly interface. |
| Profile enrichment | ||
| App marketplace | ||
| AI modeling | Yes | Segments have gotten smarter with type-ahead functionality, plus AI that democratizes the power of big data analytics for marketers. |
| 3rd party data connectors | Yes | With open access, brands can unlock the power of 7,000 connected apps through AppExchange. But Salesforce wants everyone to be end-to-end Salesforce, which is more of a strategic limitation than a technical one, strategically disincentivize from integrating well or playing nicely with any outside vendors. |
| Integration with DMP | Yes | |
| Integration with programmatic tools | Yes | |
| Real time segmentation | Yes | |
| Cross-device targeting | ||
| Behavioral scoring | Yes | Calculate a customer's lifetime value or engagement score with Calculated Insights to further analyze and enrich unified profiles. |
| Prebuilt behavioral segments | ||
| Real-time personalization | Yes | Automatically catalog all products and content – plus all associated metadata – to power machine-learning recommendations. Capture referring source, geo-location, weather, company, industry, and more. |
| Performance reports | Yes | Based on Tableau. It incorporates unified profile IDs and calculated insights such as propensity to buy or churn for deeper exploration. Marketers can now understand who is engaging, on what channels, and what drives their interest by drilling down to levels like campaign, channel, content, offer, product and customer dimensions. |
| Forensics | ||
| Recency, frequency, RFM value analysis | ||
| Real time customers view | ||
| Taxonomy manager | ||
| API | ||
| Documentation |
Privacy and security
| Data Ownership | Yes | |
| GDPR compliant (EU) | Yes | |
| Consent management | Yes |
Strenghts / Weaknesses
| Strenghts | Weaknesses |
| Automated recomendations | price |
| Easy to implement A/B tests | Integrations - strategic lilitations |
| Segmentation is in beta |
